Effective Pay Per Click Advertising (PPC) is the most dynamic way to advertise on the internet. In 2006, advertisers spent $4.2 billion on Pay Per Click advertising.

Therefore it is vital that your pay per click bid management is executed properly.
 

Pay Per Click (PPC) Marketing - Advertising on search engines allows your website to appear in the search results right up there with the market leaders. You are able to choose the keywords you would like your site to appear under the top search results, every time a search is performed.

Pay Per Click search engines are much like auctions and prices typically range from pence to pounds per click depending on how popular the keywords are.

And the benefits of this are:-

1. You only ever pay for advertising that works because you only pay when someone actually clicks through to your web site. This means that Pay Per Click search engines can be a very affordable and effective way to draw targeted traffic to your website.

2. Pay Per Click search engines will list your site within as little as a couple of hours - a couple of days at most. So rather than waiting weeks, even months for your web site to be listed (which you will find with many of the other search engines), you can start profiting from the increased traffic and sales almost immediately!

Obviously, the Pay Per Click search engines are a powerful opportunity to increase your sales for little cost!
 

A new study from NPD Group found that search listings are more effective than standard banner or button advertisements when it comes to brand recall, favourable opinion rating and inspiring purchases. In unaided recall, search listings outperformed banners and buttons by three to one.

One of our clients sees a 3500% return on their marketing investment, so for every £1 they place through Volcon, we are returning £35 of business back to the client.
 

Volcon’s Pay Per Click Campaign Management service ensures that your campaigns are managed by industry experts, leaving you with more time for other areas of your sales and marketing function.

The Process involves:-

1. Researching Relevant Keywords for your campaign – those that will deliver the most favourable return on your investment on your PPC marketing campaign.

2. Writing Good Copy for your adverts - this is extremely important if you are to attract targeted traffic and customers to your site.

3. Submission Of Your Ads to PPC search engines - we can
fast-track this process.

4. Day To Day Monitoring of your PPC campaigns - 24 hours a day, 7 days a week – by your dedicated account manager.

5. Tracking And Reporting – providing you as the client with
comprehensive real time reporting on the progress of your campaign, through our advanced tracking systems.

If you already do Pay Per Click Marketing or manage your own Pay Per Click Bid Management, please feel free to request an estimated Cost Per Click (CPC) from us.  

Clients moving their accounts over to us normally reduce their CPC costs by up to 50% or more whilst increasing their Return on Investment.

Alternatively if you want to keep your PPC advertising in house, but are looking to reduce your overall cost per acquisition, we are able to offer you PPC Marketing consultancy services.


For further information on what our pay per click team can do for your website marketing, please contact us on 0845 052 2872 or for a FREE site assessment, please click this link.

*Based on one client’s ROI for Q2-Q4 2006